The global TV antennas market was valued approximately at US$ 0.04 Bn in 2017, and is expected to register a CAGR of 4.4%. The first five-year cumulative revenue (2017–2021) is projected to be US$ 0.2 Bn, which is expected to increase rather moderately over the latter part of the five-year forecast period.
Key factor expected to drive growth of the global TV antennas market is low cost as compared to pay services providers. In addition, advantages such as uncompressed HD signals, in which over-the-air broadcast TV signals are not compressed and antennas deliver the feed directly to TV sets, uninterrupted services especially during bad weather, and wide range of local channels. Moreover, support from local broadcasters and growing population are some factors expected to increase the demand for TV antennas globally.
However, one of the major barriers is limited channel offered by TV antennas as compared to pay TV service provider such as satellite and cable streaming providers which offers numerous international as well as national channels may hinder the growth of the global TV antennas market. In addition, growing demand for OTT services such as Netflix, Inc. and Hulu LLC, due to availability of rich content as well as ease of access to such content online are the factors which may restraint the growth of the global TV antennas market.
The global TV antennas market report has been segmented on the basis of product type, application, and region/country. The outdoor TV antenna segment is estimated to account for US$ 23.3 Mn in 2017, and is projected to continue its dominance over the forecast period. Among the application segments, the residential segment is expected to account for US$ 28.6 Mn in 2017, and is expected to continue accounting for highest revenue share for the next 10 years. In 2017, North America market accounted for major revenue share of US$ 15.7 Mn in the global TV antennas market, and is projected to register highest CAGR over the forecast period.
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On the basis of region/country, the global TV antennas market is segmented into North America, Europe, China, Japan, India, South America, Middle East & Africa and RoW. Currently, the market in North America is expected to dominate the global TV antennas market in terms of revenue and highest CAGR during the forecast period.
Prominent players in the global TV antennas market include, Winegard Company, Terk Technologies Corporation, Horman Co., Ltd., KING Connect, LAVA Electronics, Inc., Jampro Antennas, Inc., Hills Limited, SYSTEMS WITH RELIABILITY, LP., ANTOP Antennas, Inc., Antennas Direct Inc., and Channel Master LLC.