Whey is fluid stay from milk after it has been coagulated and stressed from the milk solids. Whey protein is a blend of globular proteins separated from whey. Whey protein is generally consumed as a dietary supplement.
A major factor driving growth the global whey protein market is increasing popularity of protein consumption especially for mass gain, strength gain, and weight loss. In addition, whey protein provides necessary amino acids, carbohydrates which are needed for diet support and to improve immune system which is further propelling growth of the global whey protein market. Growing popularity among health conscious population and working females is further expected to drive growth of the global whey protein market to a significant extent over the forecast period.
A major factor hampering growth of global whey protein market is high manufacturing cost resulting to high selling price. In addition, lack of awareness regarding consumption and dosage of whey proteins is hampering growth of the global whey protein market. As over dosage may cause various side effects, and health concerns. Also, increasing demand for processed food, dietary supplements for senior population, rising application in health care and infant food are expected to create lucrative opportunities for global whey protein market during the forecast period.
The global whey protein market report has been segmented on the basis of type, application, and region. On the basis of region, the global whey protein market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
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North America market is the largest market in terms of revenue and is expected to maintain its dominance during the forecast period in the global market, followed by Europe. The growth in North America is attributed to presence of major vendors. The market in Asia Pacific is projected to witness relatively high growth owing to increasing number of health consciousness people especially in countries such as India, China etc.
Key players profiled in the global whey protein market include Arla Foods, Axiom Foods Incorporation, Davisco Foods International Inc., DMK Group, Glanbia Plc, Hilmar Cheese Company, Kerry Group, Maple island Inc., Milk Specialties Global, and Westland Co-operative Dairy Company Limited.