Global customer data platform market growth expected to be driven by increasing demand for customer conversion, retention, and engagement

The global customer data platform market revenue is expected to expand at a lucrative CAGR over the forecast period. growing demand for omni-channel experience and actionable insights by marketers is the major factor expected to boost growth of the global customer data platform market.

The global customer data platform market report has been segmented on the basis of type, application, component, enterprise size, delivery mode, industry vertical, and region.

On the basis of type, the global customer data platform market is segmented into access, analytics, and engagement.

On the basis of application, the global customer data platform market is segmented into marketing data segmentation, personalized recommendation, predictive analytics, campaign management, customer engagement and retention, security management, and others (data enrichment, marketing automation, data monetization, and customer analytics).

On the basis of component, the global customer data platform market is segmented into solutions and services. The solutions segment is further sub-segmented into software tools and platforms. And services segment is further sub-segmented into consulting services and support and maintenance services.

On the basis of enterprise size, the global customer data platform market is segmented into small and medium-sized enterprises (SMEs) and large enterprises.

On the basis of delivery mode, the global customer data platform market is segmented into cloud and on-premises. The cloud segment is expected to contribute significant share in terms of revenue in the global market. The on-premises segment is estimated to register lucrative CAGR over the forecast period.

Request for the Sample Report Here: https://marketresearch.biz/report/customer-data-platform-market/request-sample/

On the basis of industry vertical, the global customer data platform market is segmented into BFSI, retail and ecommerce, media and entertainment, it and telecommunication, travel and hospitality, energy and utilities, automobile, healthcare and life sciences, and others (agriculture, government, and education).

On the basis of region, the global customer data platform market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

North America market is expected to dominate in the global market, and is projected to maintain its dominance over the forecast period. This can be attributed due to increasing the adoption of customer data platforms in countries in the region. Asia Pacific market is projected to witness significant growth over the forecast period, and is expected to register a CAGR of X.X%. The global customer data platform markets in Europe, Latin America and Middle East & Africa are projected to witness moderate growth over the forecast period.

Prominent players in the global customer data platform market include SAP SE,Salesforce.com, Inc. Adobe Systems Incorporated, AS Institute, Oracle Corporation, AgilOne Inc., Tealium Inc., Ignition One, Inc. BlueConic Inc., and RedPoint Global.

Be the first to comment on "Global customer data platform market growth expected to be driven by increasing demand for customer conversion, retention, and engagement"

Leave a comment

Your email address will not be published.


*