Automotive head-up display system is also known as auto-HUD. Automotive head-up display is a transparent display which presents data in automobiles without requiring users to look away from their usual viewpoints. Head up display systems were initially developed for aviation and military applications, but are currently being used in automobiles, commercial aircraft, and others applications. These HUD systems include driver assist systems to detect distance between cars, enable better navigation, location and directions, and to get alerts regarding potential hazards etc.
The global automotive head-up display systems market is estimated to value US$ 491.6 Mn in 2016 and is projected to register a CAGR of over 24% in terms of value during the forecast period 2017–2026.
Increasing preference for driver and passenger safety is a key factor driving growth of the global head-up display systems market. In addition, innovative solution such as global positioning system (GPS) and augmented reality (AR) can be integrated with head-up display systems, which is expected to drive growth of the global head-up display systems market to a significant extent during the forecast period.
Moreover, various automobile manufacturers currently offer preinstalled head-up display systems in premium/luxury cars, and potential opportunities can be created by offering these systems in mid-range and other passenger cars in future.
However, high cost of head-up display systems and availability of substitutes are key factors expected to restrain growth of the global automotive head-up display systems market in the near future.
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The global automotive head-up display systems market report has been segmented on the basis of type, sales channel, car type, and region. On the basis of type, it is segmented into windshield and combiner. On the basis of sales channel, it is segmented into OEM and aftermarket. On the basis of car type, it is segmented into luxury cars/premium cars, SUV & sports cars, and others.
Regions covered in the global head-up display systems market include North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
Some major players in the global automotive head-up display systems market include Nippon Seiki Co., Ltd., Continental AG, DENSO CORPORATION, Delphi Automotive LLP., LG Display Co., Ltd., Panasonic Corporation, MicroVision, Inc., Yazaki Corporation, Visteon Corporation, and Kyocera International, Inc. – Display Division.