Founder Spotlight: Robin Waite of Fearless Business | MarketWatch

Success leaves clues

Robin Waite, the founder of Fearless Business, shares his thoughts on the development of the business, as well as some of the insight he gained from running the company.


  • Who are you and what’s your background?

I left school in 2000 with absolutely no intentions of going to University and so took up a role as a Systems Analyst at a local medical devices company.

It had always been a goal to run my own company so in 2004 I set up my first business with a colleague from my old work.

In 2015 I finally wrote my first book, Online Business Startup, with a view to changing people’s perceptions of service business owners like freelancers, graphic designers, web designers and the like. That book went on to sell tens of thousands of copies worldwide leading to speaking opportunities and more consulting and coaching work.

  • Who has been your biggest influence, and why did they have such a significant effect on you?

After Uni I stopped reading, one of my biggest regrets. When I finally got back into reading and was looking for self development books around entrepreneurship, I picked up two books in 2013/14. The first was called “Built to Sell” by John Warrilow. The second book was “Entrepreneur Revolution” by Daniel Priestley.

They totally transformed my business goals and what I wanted to achieve as an entrepreneur. Ultimately it was the catalyst into doing what I do now.

  • Knowing what you know now, what would you have told yourself when you were just starting out?

When you’re starting out, don’t assume anything. For example, most business owners price their products by looking at what the competition is doing. The mistake is assuming your competition is right and actually knows what they’re doing.


  • What is Fearless Business? 

Founded in 2016 Fearless Business is a coaching practice which aims to help coaches, consultants and freelancers improve their offer, learn to articulate their value, and confidently charge more for their services.

  • What makes Fearless Business standout from its competitors? 

With most coaching practices when you stop paying them money you will stop receiving coaching support.

Fearless Business is completely different in that you make a single one-time payment and receive ongoing support from our team of coaches until we have achieved your business goals and objectives.

  • What led you to start Fearless Business?

In October 2013, I attended a networking event. An existing client came over to me and asked me to join him as he had two colleagues he wanted to introduce me to.

Unfortunately, he introduced me to those colleagues, one a prospective client, as being essentially his servant. Specifically he called me his “web…” followed by a derogatory term I won’t repeat here.

I was absolutely taken aback and ultimately ended up firing the client. Whilst he was joking, I came to realise that many clients treated us like that as opposed to perceiving me as an expert and giving my agency the respect it deserved.

That’s where the energy for Online Business Startup came from.

  • What has the experience of building the business taught you?

Always seek to learn more, and do take people’s advice but be selective about what advice you choose to listen to.

Assuming every piece of advice you receive is going to work for your business is nearly always a death nail for business owners.


  • Where do you see things headed for you in the next 5 years?

In the next five years we’re hoping to bring my wife into the business more so that we can spend more time together.

I see Fearless Business growing into a 7-figure coaching practice with several qualified Fearless Business Coaches, which would put it in the top 1% coaching practices in the UK.

For me personally, I’ve got another book in me which will be dedicated solely to pricing and teaching people how to better articulate their offer.

About Fearless Business

In 2016 Robin founded Fearless Business, a unique Business Growth Accelerator for Coaches, Consultants and Freelancers so help free them from the sales cycle of doom! Fearless Business offers personalized coaching and a track record of success. Learn more at

Media Contact 

Name: Robin Waite

Fearless Business

01453884100 / 07980305728

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